How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
At the end of 2020, to combat the effects of the pandemic, Ninja Van launched two services directed at online sellers looking to boost their business operations.
However, given strong competition and low-to-mid consideration from shippers, Ninja Van needed to work harder to distinguish its services from those of its rivals in the rapidly evolving logistics industry.
The challenge
Regional e-commerce has been on a roll in the years since the pandemic abated – with the Philippines leading the charge.
Online shopping activity in the Philippines continues to grow unabated, even in the face of reopening brick-and-mortar stores all over the archipelago. The Philippine e-commerce market is projected to grow by about 15% in 2023; domestic e-commerce Gross Merchandise Value (GMV) is expected to skyrocket from a commendable $3 billion in 2019 to an eye-popping $16 billion in 2023.
In this competitive environment, Ninja Van faced strong competition and low-to-mid consideration from shippers. The logistics company sought to break through the clutter with a campaign that would reposition them, not just as another faceless cog in the e-commerce machine, but as a collaborative business partner.
Tapping on Ninja Van’s blog
Ninja Van’s existing blog was a previously untapped resource with the potential to address this two-fold challenge.
By tailoring content to resonate with their “shipper” audience – a demographic that was young, trendy, and only just dipping their toes in the tumultuous logistics industry – they could achieve the growth they had in mind.
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