Mindblown: a blog about philosophy.
-
How We Scaled Ninja Van From 0 to 8,913 Organic Sessions/Mo in a Highly Competitive Industry
At the end of 2020, to combat the effects of the pandemic, Ninja Van launched two services directed at online sellers looking to boost their business operations. However, given strong competition and low-to-mid consideration from shippers, Ninja Van needed to work harder to distinguish its services from those of its rivals in the rapidly evolving…
-
How to Write a White Paper Your Customers Will Actually Read (Actual Examples Included)
When we were students, thousand-word essay assignments used to strike fear in our hearts. Now, imagine needing to craft and publish a 3,000-word, beautifully designed digital document that your bosses expect to bring in actual revenue. Like, real money. In the real world. Feeling the stress? Well, savvy marketers certainly don’t. When it comes to…
-
Mencapai 1% Teratas di LinkedIn: Bagaimana Penasihat Keuangan Jaslyn Ng Mendapatkan Klien C-Suite dengan Pemasaran Konten
Pendekatan ini bekerja dengan baik bagi para eksekutif C-Suite yang perlu mengetahui lebih banyak tentang setiap profesional yang datang dengan cepat. “Mereka bisa mengetahui tentang saya melalui postingan saya, dan mereka tidak harus mengetahui hanya tentang pekerjaan saya. Ketika mereka menjadwalkan bertemu dengan saya, mereka sudah tahu banyak tentang saya dan apa yang bisa saya…
-
Reflecting on the last four years, and introducing With Content’s new leader
Fear. As I sat down to reflect on my decision to move on from With Content, I was surprised that the first emotion to hit me was a sense of fear. Fear that others would think that I had failed, and was making a quick exit. Fear that everything would fall apart, as if I…
-
The crime of the gig economy (Deeper #30)
Startups are founded with the hopes of creating change in their environment. But let’s be real here: it takes a lot of privilege to be able to start an endeavour that may not completely cover living costs, at least in the beginning. When I hear startup founders say of prospective employees, “If they’re focused on…
-
Does femtech have a place in Southeast Asia? (Deeper #29)
Source In honor of International Women’s Month, this edition is dedicated to half of the world’s population—the alleged better half. Just (half) kidding. Jokes aside, being a woman is hard. You get cramps, you go through regular hormonal changes, and you’re the only human subset that can perpetuate the species. All of these things simultaneously…
-
Burnout, desperation, and the human propensity for hope (Deeper #28)
This edition of Deeper covers a topic that’s been on my mind for a while now: burnout. It’s been a year since the first cases of the Covid-19 pandemic were announced in Indonesia—and most countries across Southeast Asia have experienced their own “pandemic anniversaries”. March has become a dreaded month for many. Just a week…
-
How Covid-19 has shaped the startup tech landscape thus far (Deeper #26)
Is it February already? Suffice to say the last year has felt like both a blur and a slow crawl. It’s crazy to think how this time last year was a completely different time in our lives—a sort of twilight zone where people could hug and dine and not wear masks. In a matter of…
-
The state of artificial intelligence in Southeast Asia (Deeper #25)
Without further ado, let’s dive in. Hey there, it’s Rachel here! It’s kinda ironic that I got inspired to write this edition of Deeper after reading an article about GPT-3, a robot that can write articles that look as though they’re written by a human. Yes—it wrote that article. How I wish it could…
Got any book recommendations?